So, why a selfie? Well, besides it being the word of the year and besides the possible or obvious narcissistic reasons involved. There are reasons and ways that a selfie can be a valuable part of a marketing mix. A Selfie is defined by the Oxford Dictionary as “Selfie: A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.” This has been all the rage this year and there are even famous selfies this year such as the one that broke Twitter.
Well, believe it or not, a selfie is not just about you. It’s about telling a story: What are you doing? Who are you with? Where are you now? Who are you now? The selfie can say things about fashion, about food, about places you enjoy visiting, about people you like to be with, and about organizations you choose to work with. So whether you thought about it or not, there is a lot more than just the self happening in a selfie.
Here are some pointers to get you started on your Selfie Marketing:
Don’t worry about it.
Constantly worrying about what others think is a sure road to unhappiness. Don’t worry, be happy! Just go ahead and communicate. Don’t think about it being good enough. If the communication wasn’t that great, you will have other chances to post something better. If you never make mistakes, you will never have a chance to improve on it because that PRACTICE is a vital part of how one improves. Posting a selfie is not a life or death situation, probably, so… Just do it!!
Make it fun.
It should be fun for you and others. What do you find funny? What might other people find funny or interesting? What can you do in the picture, or say about it, that would make it fun and interesting for others? Again, practice makes perfect.
Have a goal.
What are you trying to accomplish? The goal is the big picture of what you are trying to accomplish. It could be the goal for the moment, the goal for a large campaign, or the goal for your life. Whatever the expanse, you need to have a goal in mind. For example, I have a character education organization I support heavily. I use the publication of selfies of my personal community outreach works to reach my goal of inspiring others to take similar actions in their areas of interest and with their own causes. By setting this goal, I accomplished just that all over the USA and even around the world. Tens of thousands of people were reached and I am still going. It was tons of fun and worthwhile for sure.
In another example, I set the goal of wishing others well and a Happy New Year, a few months back. I did this twice over the course of the day; both with selfies. I tied the two together with comments that related one to the other. They stood alone, but they also told a story together. Whether you realize it or not, whether you think it’s useful or not, you usually do have a goal or purpose behind what you’re doing, and you should. The more you are aware of it, the more you consciously shape it, the more likely it is to have a positive result.
You can always make it better.
Part of making yourself better and more capable in life is to study in the areas of your interests, as well as associated areas. How detailed could your study get? Just on the subject of the selfie, you could study photography, lighting, how to go viral, various aspects of social media, make-up, fashion, current trends, geographical facts, humor, storytelling, marketing… the list goes on and on. Looking and seeing what others are doing, and watching the statistics and metrics of what you both are doing, is a study. You could do in-depth surveys as part of a study. You could even study other’s metrics and surveys to improve your understanding and use of them in your own work. Even the reading of this article is obviously an effort to improve yourself, at least in the area of the selfie. Thus, studying about the things that would help you improve in relation to selfies, will also help improve other areas of your life too. For sure, none of it is in vain.
It’s not about just you.
A big motivator for our actions is helping others. We can also acknowledge that we want an audience to participate, many times, in those actions we take in life. The selfie is a one-act performance, with very few lines, of those actions we take in our daily lives. Remember that the pictures, the words, the grammar and punctuation are all utilized to create an effect and elicit a response. What you are looking for is that key thing in social media – engagement! You want to get people’s attention, have them say or do something that starts a dialogue with you. The more people that participate, the more people that see what you posted. However, do not allow yourself to fixate on this. Always think of others when you post. Think about what they will find interesting. Will they have something to say because of your post? Think about what you can bring someone else with this picture. Why? Well, because you need to remember: it’s not all about you.
Mind your social media manners.
Manners are not a difficult concept. Nevertheless, sometimes we forget to use our manners in the hurry and flurry of this selfie-involved world. One basic point of Social Media manners that people often forget is to talk to the person on the other end as if they are actually there. They may not be there right at that second but you need to act as if they are and be tolerant enough to wait, possibly hours, for a reply or even accept that you may never receive one. Their manners may be lacking, but yours should never be. Pay attention to them, work to improve your failings in manners when and if they occur, and maybe pick up a copy of Emily Post. It should all work out fine if you think about how you’d want to be treated. Research the local customs of where you are, in this case the internet, and if you mess up, contact the person involved in some direct (offline or private) way and sort it out with them with more direct communication. Mostly, you should use manners and not burn any bridges to the best of your ability.
What’s it all about anyway? Why do we really care about the self? We care so we can help others in business and personally. What good is a broken, down-on-their-luck, un-confident, self-deprecating person to anybody? Whereas a strong, confident, out-going, conquer-the-world, self-possessed ‘selfie’ is capable of serving the world around him or her, winning ground for their causes, providing for their family, and pushing their group to the next level. He or she strives to be more on a personal level and can in turn give and do more in the other areas of life. A person will give up much to serve and protect. Many would give their lives for their family, their country, or for a cause they believe in. Therefore, life cannot be just all about the self.
I think this will click for you. Regardless of who or what it is about for you, a strong and confident “selfie” is a must for a good beginning. To go anywhere, or take anything you care for anywhere, you must begin with what you have and build it up.
You could start with a selfie.