You’re crazy for not blogging. The livelihood of your online presence depends on it. You need it, your clients thrive on it, and your online presence rockets from it! Obscurity is your biggest, baddest enemy. Make yourself known. Leave your blogging footprint on the world. Make your blog your company’s legacy!
Ask any start up or even struggling business owner what their biggest problem is. Do you know? It’s obscurity; not enough people know who they are or what they do. Maybe that is your problem now. So where do people go to find out more information these days? Well, that’s obvious. They go to the internet. We Google everything from recipes, to doctors, to dentists, to vehicles, to contractors, and the list goes on. Okay, so you get my point. You need online presence. Why does that mean I’m crazy for not blogging? I thought you’d never ask! Here are 7 reasons why every company should have a blog on their website and use it (the latter being crucial):
#1 Prepare for take off
It increases your search engine optimization. Search engines like a lot of content and they like fresh content. Regular blogging adds both. Plus, keywords in your copy help you pull up in keyword searches.
#2 I hereby declare thee thy expert
Blogging builds your credibility as a professional in your industry. It gives you a chance to show off your knowledge and expertise so you become the company the think about when a need for your product or service presents itself.
#3 Don’t pitch me…again
Your clients enjoy it! Blogging is a way to stay in communication with them without an outright sales pitch with every contact you have with them.
#4 Wow! More clients
Approximately 60% of businesses who blog, obtain more clients than those who don’t according to a study by HubSpot. Wow!
#5 Get in the know
Helps you get in the know of what your clients like. A.K.A- get to know your target audience. Look at your analytics on your site and you will see which posts were more heavily viewed.
#6 The almighty comment
The almighty blog comments, much like #5, helps you to get to know your target audience. It can be invaluable to find your audience’s interests, needs, and wants.
#7 Get shared or whatever
Get shared, tweeted, or whatever else on social media platforms. Your client shares your post, their friend reads and shares, and before you know it…Presto! You have hundreds of views.
There are your 7 reasons. Not convinced? Well, then you’re not crazy for not blogging. You’re just crazy. I honestly cannot think of a more important, over-looked, or underestimated marketing tool. Behold, I have granted you the power of THE BLOG. Now make yourself known, launch your search engine rankings, make yourself credible, and dominate your market. Blog on.