I wanted to let you know that business continues as usual at RESPONSE! Targeted Marketing while I am out distributing STOP THE KILLING / The Way To Happiness booklets and mobilizing volunteers in Ferguson, MO, to help bring back peace to the area. Our usual marketing staff are at the office to service our clients while I am out coordinating distribution and raising sponsorship.
I am looking for volunteers for the upcoming Peace Festival at Forest Park where popular St. Louis artists, Cbabi Bayoc, will be at our booth painting while we distribute free limited edition copies of The Way to Happiness featuring Cbabi’s art.
Better Family Life, the organizers of the festival, are involved in peace efforts so attend the festival to show support for those of us out there working to end violence and restore peace to Ferguson. Pick up your limited edition Cbabi booklets from our booth and say hi!
To my Missouri friends, please forgive my unedited words as I take a moment to address the unhappy circumstances in Ferguson.
As part of my character education program I am offering free STOP THE KILLING Booklets for distribution by any parties who wish to take action to assist with the situation in Ferguson. The booklets can be distributed not just in the affected areas but also any other neighborhoods where people may feel stressed or upset about what is occurring. [Read more…]
This is it. This is the big news I have been sitting on the past few months. We just launched our new website, RealLiveNation.com, which will give you a preview of our new internet radio and podcasting network (find out what is podcasting).
The network is releasing two weekly shows this Fall to cater to millions of local and national under-served podcast listeners and is a natural step in taking our social media marketing to a whole new level. This launch has been made possible by a number of loyal clients who have contributed to our vision and have shown real support by putting their sponsorship dollars down and helping us to launch this new chapter in our business plan.
Preview the upcoming shows at our terrific pre-launch [Read more…]
In the land of social media your website is your hub (all roads lead to your website). All aspects of everything you do with social media, e-mail marketing, web advertising, and your entire digital landscape, should lead to your website. It should be the hub, the center of your digital marketing universe. Your emails, your tweets, your posts on Facebook, your posts on LinkedIn, your photographs on Instagram and Pinterest – all of these things should ultimately direct people to your website and your website should take it from there.
Compare your website to your office or store. Now compare your social media to your networking, chamber meetings and trade show appearances. The point of all that networking, attending chamber lunches and events and for showing up and working pretty darn hard on a trade show floor is to get those visitors to convert into leads for your office or store. This is exactly the same when you go online. All that social networking, project photos and portfolios, posting and tweeting is to get visitors to convert into leads for your primary hub – your website. The majority of people do not buy from a Facebook Page, they buy from a website. Do you see how this works?
I’ll give you a some tips on how [Read more…]
So, why a selfie? Well, besides it being the word of the year and besides the possible or obvious narcissistic reasons involved. There are reasons and ways that a selfie can be a valuable part of a marketing mix. A Selfie is defined by the Oxford Dictionary as “Selfie: A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.” This has been all the rage this year and there are even famous selfies this year such as [Read more…]
Tonight I am entering an area of creativity I usually do with others and not solo.
I do quite a bit on the creative front at my office for clients and as a speaker. I love to do edits, create campaigns plus lend other creative direction. This is new for me as purely a solo deal. Look for it tonight on my personal website and tomorrow on social media. Hope you enjoy it!