Bonnie Frank and I sat down to talk about how she grew her business through blogging in this episode of the Real Live Marketing Podcast. Bonnie discusses how she developed products to sell, including events like the Ladyblogger Blogging Conference, plus reports such as her How to Get Over 1000 Twitter Followers in 10 Days. She also shares her top tips for succeeding with blogging. At the end of the episode, I share my formula for the “ideal” blog post, and what it should contain. Listen here!
In this episode, I meet with Hal Hanstein from Cardinal Realty about how he uses websites to generate sizable real estate deals for his business. Discover the role and importance of a well-put-together website for small businesses. Click here to listen now!
Fred and I have both been speaking for audiences for years. In this episode of the Real Live Marketing Podcast, we talk about the role of practice in becoming a great speaker and recommend some great content to improve your skills. Tune in here, and let me know what you think!
In this episode of the podcast, Kate Brockmeyer shares her experience making between 60 and 90 cold calls per week! She has great experience with cold calls, and shares some of her tips with me. I also give some of my top sales tips after the show. Check it out here.
When talking to small business owners the subject of how much marketing frequently arises. As a small business owner myself I have one answer for this. The right answer: enough to generate more leads than your business can comfortably handle.
That may or may not be the answer you expected but, nevertheless, let me explain. Firstly, your sales sets the pace and rate of expansion for your business. The amount of sales your business generates determines how many staff it can employ, how much stock it can carry, how much income you receive. So clearly the pace and rate of the business is determined by how many sales it makes.
For logical reasons, whether you are ambitious to increase the size of your business or if you want to maintain the level you are at, your business needs to expand. Why do I say that? Because day-to-day attrition will occur for any business, even those who feel pretty healthy with contracts closed in some past high sales period. Then again, inflation is a reality so the same income today is worth less tomorrow (even without that pesky attrition factor). A business must expand to stay healthy or eventually income will not meet the bills as it once did.
So let us consider my statement. A business must do enough marketing to generate more leads than it can comfortably handle. Too many leads is a much less stressful problem than too little. Too many leads and you could decide to take on extra staff and stock or, if that is not an option, you can sell the leads to a competitor (a common practice in many industries). Too many leads will keep you and your staff busy and you will expand ahead of that inflation rate mentioned earlier. But, tragedy, if your business has too few leads you will be paying staff to sit idle or stock to sit on shelves. I know which option is more enjoyable for me and so speak from personal experience when I say I’d rather have too many leads keeping me on my toes any day!
Schedule a Marketing Consultation to find out how to keep you and your staff on your toes!
May you and your staff have loads of leads and many sales!
In this episode of my Real Live Marketing podcast, I meet with Jennifer Hayes, a local artist who creates large works of art live in public. Jennifer shares with me why doing live demonstrations [Read more…]
In this episode of Real Live Marketing, Amanda Aschinger and I discuss using video to sell and market your business. She gives me some tips on when I can do videos my self, and when I need to hire a professional. Video has the capacity to connect with people on a deeper level than some other marketing tools if executed correctly. Check the episode out to learn more!