In the land of social media your website is your hub (all roads lead to your website). All aspects of everything you do with social media, e-mail marketing, web advertising, and your entire digital landscape, should lead to your website. It should be the hub, the center of your digital marketing universe. Your emails, your tweets, your posts on Facebook, your posts on LinkedIn, your photographs on Instagram and Pinterest – all of these things should ultimately direct people to your website and your website should take it from there.
Compare your website to your office or store. Now compare your social media to your networking, chamber meetings and trade show appearances. The point of all that networking, attending chamber lunches and events and for showing up and working pretty darn hard on a trade show floor is to get those visitors to convert into leads for your office or store. This is exactly the same when you go online. All that social networking, project photos and portfolios, posting and tweeting is to get visitors to convert into leads for your primary hub – your website. The majority of people do not buy from a Facebook Page, they buy from a website. Do you see how this works?
I’ll give you a some tips on how [Read more…]