Mike Wilkerson is well known name within podcasting circles. He is co-host of the 2 Guys Talking Podcast and Podcast Network and he knows a thing or two about launching a successful podcast. One of my liveliest [Read more…]
This is it. This is the big news I have been sitting on the past few months. We just launched our new website, RealLiveNation.com, which will give you a preview of our new internet radio and podcasting network (find out what is podcasting).
The network is releasing two weekly shows this Fall to cater to millions of local and national under-served podcast listeners and is a natural step in taking our social media marketing to a whole new level. This launch has been made possible by a number of loyal clients who have contributed to our vision and have shown real support by putting their sponsorship dollars down and helping us to launch this new chapter in our business plan.
Preview the upcoming shows at our terrific pre-launch [Read more…]
In the land of social media your website is your hub (all roads lead to your website). All aspects of everything you do with social media, e-mail marketing, web advertising, and your entire digital landscape, should lead to your website. It should be the hub, the center of your digital marketing universe. Your emails, your tweets, your posts on Facebook, your posts on LinkedIn, your photographs on Instagram and Pinterest – all of these things should ultimately direct people to your website and your website should take it from there.
Compare your website to your office or store. Now compare your social media to your networking, chamber meetings and trade show appearances. The point of all that networking, attending chamber lunches and events and for showing up and working pretty darn hard on a trade show floor is to get those visitors to convert into leads for your office or store. This is exactly the same when you go online. All that social networking, project photos and portfolios, posting and tweeting is to get visitors to convert into leads for your primary hub – your website. The majority of people do not buy from a Facebook Page, they buy from a website. Do you see how this works?
I’ll give you a some tips on how [Read more…]
You’re crazy for not blogging. The livelihood of your online presence depends on it. You need it, your clients thrive on it, and your online presence rockets from it! Obscurity is your biggest, baddest enemy. Make yourself known. Leave your blogging footprint on the world. Make your blog your company’s legacy!
Ask any start up or even struggling business owner what their biggest problem is. Do you know? It’s obscurity; not enough people know who they are or what they do. Maybe that is your problem now. So where do people go to find out more information these days? Well, that’s obvious. They go to the internet. We Google everything from recipes, to doctors, to dentists, to vehicles, to contractors, and the list goes on. Okay, so you get my point. You need online presence. Why does that mean I’m crazy for not blogging? I thought you’d never ask! Here are 7 reasons why every company should have a blog on their website and use it (the latter being crucial): [Read more…]